2,000+sign-ups in a month
90%+greeted within a minute
70%+of the first broadcast read
Stores did the work on their own
Selected stores put up a QR code. Shoppers scanned it and landed in a WhatsApp chat. That brought in about 30 scans a day, with no ad spend. 94.9% got a reply within a minute.
Print gave it a boost
The retailer was already printing leaflets and newspaper adverts. We added the QR code to them. Sign-ups went from about 63 a day to about 116 a day. The lift lasted at least two weeks. It cost nothing extra, because the print was going out anyway.
Messages get read
74% of the first broadcast was read. 71.9% of messages were read.
What the retailer ends up with
Every sign-up is a customer the retailer can message again. No ad platform owns that list. The retailer does.
What we learned
Most of the replies came around midday. We are moving campaigns to that time.
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