Guide · October 2026

Templates: why campaign messages need approval

You can’t send just any message to a customer on WhatsApp. For campaigns, you use a template. WhatsApp approves it first.

What a template is

A template is a message written in advance. It has fixed text and spaces for details like a name.

Why approval exists

It keeps WhatsApp free of spam. It protects your customers. And it protects your number.

What it means for you

Write clearly. Keep the offer simple. Plan ahead, because a template has to be approved before it can be sent.

Send to the right people

Send to eligible contacts or a saved segment. Customers should have agreed to hear from you.

See what happened

Track delivery and replies for each campaign.

Want to see how this would work for your business?

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