90%+of South African internet users used WhatsApp in the past month
1 in 3name it their favourite platform
24 hrsa month spent on it
Nearly everyone is there
In recent surveys, more than nine in ten South African internet users had used WhatsApp in the past month. It ranks as the most-used social platform in the country.
It’s the favourite too
About one in three people name WhatsApp as their favourite platform. That is more than any other app.
And they spend real time there
The average person spends about 24 hours a month on WhatsApp. That is a lot of daily attention.
What this means for your business
You don’t need to pull customers to a new app or a new website. Meet them in the app they already use. SeriaChat helps you do that, with AI replies, a shared team inbox and campaigns in one place.
Want to see how this would work for your business?
ContactSources: We Are Social and Meltwater, Digital 2025 and 2026.